CoffEe

The
NOOR
100% Arabica

Flavor: Arabica coffee is known for its complex and nuanced flavor profile, which can include notes of fruit, chocolate, and floral undertones. It is often described as having a smoother, less bitter taste than other coffee varieties.

Aroma: Arabica coffee beans are also known for their rich and aromatic scent, which can be floral or fruity depending on the specific growing region and roasting process.

Quality: 100% Arabica coffee is considered to be of the highest quality, with strict quality control measures in place to ensure that only the best beans make it to market. This attention to quality results in a superior coffee drinking experience for the consumer.

Growing conditions: Arabica coffee plants require specific growing conditions, such as high altitude, a cool climate, and well-drained soil, which contribute to the unique flavor profile of the beans. Coffee grown in these conditions is often referred to as "high-grown" or "mountain-grown."

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The
Science

  • This study found that unfiltered brew was associated with higher mortality than filtered brew, and filtered brew was associated with lower mortality than no coffee consumption.
    ​https://pubmed.ncbi.nlm.nih.gov/32320635/



  • A study published in the journal Food Additives & Contaminants: Part A in 2019 found that some coffee capsules contained up to 35 times more aluminum than what is considered safe by the World Health Organization (WHO). The study suggests that long-term exposure to high levels of aluminum may be harmful to human health, as it has been linked to neurological disorders such as Alzheimer's disease. ​​https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6383173/


  • Another study published in the journal Environmental Science & Technology in 2018 found that plastic coffee capsules release billions of microplastics when brewed, and that these microplastics can potentially enter the human body through the coffee we drink. The study suggests that further research is needed to understand the health implications of microplastic exposure.
  •  https://pubs.acs.org/doi/10.1021/acs.est.8b00030


  • A study published in the journal Environmental Pollution in 2020 found that some biodegradable coffee capsules may release toxic compounds when composted, potentially polluting the soil and water. The study suggests that the environmental benefits of biodegradable capsules may be limited and that further research is needed to understand their potential harms.
  •  https://www.sciencedirect.com/science/article/pii/S0269749119338909
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